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The thing about blog writing is...


Blog writing can be a great release for all those ideas and observations we've had building up over recent days or weeks. Yet, many find themselves (like me) apologising for not posting for a while (#guilty).

Here we'll offer some advice and help for those with blogs.

Know When:

Those that make blogs work are great at putting time aside for their blogs - whether it's writing one post every Sunday after a long walk or writing several on a quarterly basis ready for release later (I'm pledging to try and make Thursdays my day for blog posts)!

When is your best time to write? You might want to consider whether you have control over your schedule enough that you can commit to a particular day? Or, do you tend to work intensively for weeks then wait to the next 'down time'?

Know Where: I keep a note on my phone (on the iPhone Notes app so handily it syncs with my apple computers and tablet too) with thoughts for future blog posts. It means that I can be sat in the doctors surgery or waiting for someone running late for a meeting and still be productive. It also means I capture ideas and thoughts whilst they are fresh and raw.

Oppositely, I hear a lot of people sitting down to write when their heart and head are simply not in it.

Recognise when you're at your most reflective and be prepared (with pen and paper, or notes app) to keep a record of this.

Let yourself rough draft:

I've had to work hard to allow myself to let a rough draft be - it's the perfectionist in me! I could rewrite a perfectly good introduction ten times over and not progress to the main content that I want to convey. Are you the same?

Helen Sword's books on writing style, whilst written in an academic context, have been really helpful for me to master the habits used by accomplished Professors - her research found Professors gave themselves permission to write rubbish first drafts, safe in the knowledge that they'd edit later.

Get a rough draft written - ignore the errors, get to the end and revisit.

Blogs aren't just about writing:

A few weeks ago, I sat one evening, at my kitchen table and videoed six video blogs for two of my businesses. They needed some editing but they were fun. Similarly, I add images to my Instagram most days with written content and updates accompanying them - they're quick and easy and seem to be reaching the right audiences.

If you find it boring to sit down and write blog posts then don't - shake things up - experiment!

Don't do it all yourself:

I recently featured with a co-author on the London School of Economics' blog, they invited us to do this after reading one of our papers. LSE don't write all their own posts - they recognise that co-creation is a great way to populate their blog with diverse content.

Consider collaborating. Invite others to do a guest blog for you - chances are they'd like some exposure too.

If you've read a lot of 'Be your own boss/millionaire/get rich quick' type books (the last one I read was by Rob Moore) then you may have seen advice to concentrate on what you're good at and outsource the rest. I don't think this works for all of your blog posts as I think they help build a connection with your audiences/clients, but there's some logic in this - even if it's a few guest posts or support with editing.

Happy Blogging

T.


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